All Earthlings has conducted the largest market study in the world on the cosmetic industry’s persistent use of shark squalene, which has generated the following key findings:

• 40% of cosmetic products tested indicate the presence of shark squalene in volumes up to 95%.

• 96% of cosmetic products containing shark squalene also contain plant-based squalene.

• 89% of cosmetic products containing shark squalene identify as “Cruelty-Free” or “Vegan.”

Thus in many cases, brands and suppliers are:

• Paying a premium for falsely-labelled or adulterated plant-based squalene that contains shark liver oil.

• Falsely labeling products and misleading consumers through the use of Vegan and Cruelty-Free logos.

• A major contributor to the rapid decline of shark populations.

That’s right. Despite your best efforts to ensure the use of plant-based squalene, and despite suppliers’ claims, shark squalene may be present in your supply chain. Third party testing is the only way to determine your squalene’s origin. Contact All Earthlings today to commit to the SHARKLESS Pledge and take an unequivocal stance on the use of shark squalene.